Christopher Yerke

Vice President of Sales & Marketing, Director of Revenue

Christopher Yerke brings over twenty-two years of enriching experience in the hospitality sector, having commenced his illustrious career with the Promus Hotel Corporation. His extensive management journey, spanning various markets and cities across the United States, has equipped him with profound insights into sophisticated revenue management, channel connectivity, and systems integration. With a notable background overseeing Revenue Management strategies for distinguished properties like Doubletree and Embassy Suites by Hilton, Mr. Yerke has been at the forefront of implementing yield management software, formulating policies and procedures, and conducting comprehensive training programs. In his role as the Regional Director of Revenue Management for Cicero Hospitality Group, Mr. Yerke takes charge of pricing strategies, market positioning, and revenue maximization across our portfolio of hotels. His weekly Revenue Optimization meetings and close collaboration with front desk and sales teams ensure the seamless implementation of strategies, fostering efficiency and aligning each hotel’s revenue approach with corporate goals and expectations. Constantly monitoring and communicating fluctuations in occupancy and pricing, Mr. Yerke dedicates significant energy to uphold a cohesive and effective overall revenue strategy for each property.

A Michigan State University graduate, Mr. Yerke embarked on his distinguished hospitality career with the Promus Hotel Corporation, amassing over twenty-two years of progressive management experience. Throughout his journey, he has been instrumental in several high-profile property conversions and openings, notably contributing to the success of the AAA Four Diamond-rated Royal Park Hotel in Rochester, Michigan, and the AAA Four Diamond-rated Inn at St John’s in Plymouth, Michigan. His expertise extends beyond revenue management, encompassing a diverse range of roles, including fostering close relationships with General Managers, Directors of Sales/Marketing, Revenue Managers/Directors, and Corporate Vice Presidents. Mr. Yerke is recognized as an executive with the experience, capability, and judgment to elevate properties to new heights by addressing deficiencies that hinder growth and prosperity.